In a significant boost to the market intelligence sector, Rwazi, a data startup focused on consumer insights, has successfully raised $12 million in a Series A funding round. The round was led by Bonfire Ventures, marking a pivotal moment for the company as it aims to transform how global brands understand consumer behavior, especially in emerging markets.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi addresses the critical gap in real-time consumer data in regions often overlooked by traditional market research. The startup leverages AI-powered technology to collect and analyze data from over 190 countries, providing actionable insights for companies looking to expand or refine their market strategies.
Rwazi’s platform empowers brands by offering verified data directly from consumers, who log their purchases and behaviors through a web or mobile app. This innovative approach ensures that businesses receive accurate, up-to-date information to make informed decisions in competitive markets.
The $12 million injection will be used to scale Rwazi’s operations, enhance its technological capabilities, and expand its reach to more underserved markets. This funding underscores the growing demand for localized, real-time consumer insights as companies navigate the complexities of global expansion.
Bonfire Ventures, the lead investor, expressed confidence in Rwazi’s mission to bridge the data gap in emerging economies. The firm highlighted the startup’s potential to redefine market intelligence with its unique data collection model and AI-driven analytics.
As Rwazi continues to grow, it aims to partner with more global brands, helping them unlock opportunities in untapped markets. This Series A round positions the company as a key player in the consumer insights industry, with the promise of driving innovation and impact worldwide.
Alfred Lee
