New CEO has to get Creative, update firm’s products amid rapid tech advances

Quick Summary:

Freddy Sim, brother of late founder Sim Wong Hoo, must drive innovation and R&D, said one analyst.

This was despite higher net sales of US$37.4 million, an 18 per cent increase from US$31.8 million a year ago, from selling new audio products such as the Super X-Fi earbuds and headphones.

Mr Sim’s appointment follows a global search for a replacement for its CEO Song Siow Hui, a Creative veteran who took over as CEO when Mr Sim Wong Hoo died in January 2023.

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Sheila Chiang

Category: EconomyBusiness

Markets: Singapore

Topics: Sound Wong Firm Cent Years Company Creative Consumer Technology Million Products

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-20 @ 16:35:00 (8 hours ago)

News Timezone: GMT +8:00

News Source URL: straitstimes.com

Language: English

Article Length: 871 words

Reading Time: 5 minutes read

Sentences: 37 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Straits Times

News ID: 28869190

View Article Analysis

About The Straits Times

Main Topics: EconomyBusiness

Official Website: straitstimes.com

Update Frequency: 19 posts per day

Year Established: 1845

Headquarters: Singapore

News Last Updated: 4 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #25

Publisher Details

Frequently Asked Questions